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How To Use Video to Cut Through the Clutter

Do you hear that? It’s the sound of your business being transformed into a connector of people that want and need real answers to questions. No matter what your expertise is, you are being called upon to educate and answer.

Many companies are adopting new marketing and advertising tools and technologies to facilitate large-scale marketing personalization and increase the efficiency of their media investments. Just as important, knowing who your target customers are, what value they believe in, and how they behave. Leveraging short-form videos as a tool to engage and inform them is an ideal way to start.

This leaves the question of how to best gain an audience with users at the height of their point of interest. These instances are where tools like Skylink Cube shine brightest.

Social media and social digital presence has swept the world in the last decade. Social media reduces the need for face-to-face interactions and ushers in a finger-touch world as a way to connect with friends, family and strangers alike. This new mode of behavior requires adaptation for businesses of all types.

People spend more time with screens than ever before, about 19 hours a day on average, with about 5 hours each on their PCs and mobile devices. Users can engage with social media for an average of 153 minutes a day in certain age groups. Social networking sites are projected to reach 3.96 billion users by 2022, and this number is expected to grow as mobile devices and data plans continue to become more affordable to more people. Users post and repost pictures, words, and short videos in massive volumes. With short videos becoming an important area for the spread of content on platforms like TikTok, Facebook Live, YouTube, Snapchat, and Instagram. 

Video is Informative

We live in a world where information comes like a storm before our eyes. Information overload is a very real thing, and our brains are working overtime to sort out which information to keep at our attention.

Short video formats are less intrusive and they deliver a message more quickly when contrasted to longer content types. An informative short video is packed with important points by its very nature rather than attempting to hold our attention for long periods of time. This quick informative opportunity gives us an opportunity to act, but time is fleeting. Skylink Cube to the rescue.

Broadening Audience Reach through Context

Almost everybody has access to the internet in today’s world. That means you can always find your customers and inversely, they can always find you. But is there someone there to have the conversation in that moment?

The advantage of short video marketing is that it can attract the target market from every walk of life. This includes millennials, parents, the elderly, men, and women. Since the content will be published online, your customers can stay up to date on their own terms and schedule and they can access the content anytime and anywhere. Distance and time are not barriers anymore to reach the target market.

Instant access tools like Skylink Cube let you be there when they are, any time of day, ready to have immediate personal and human face-to-face virtual conversations. Conversations without the need for complicated setups at the point of the user’s interest, with supporting information immediately at hand.

Encouraging Active Social Interactions

Short video formats with instant communications access challenge companies to be more proactive in their approach. A high level of engagement can enhance trust and belonging from customers. Engaged customers will be driven towards your products and services. These customers gain loyalty since they feel that the companies share their values. Fast paced content gives you the opportunity to showcase a personality that will catch users’ attention, allowing you to make the most of re-sharing opportunities.

Easy to Share and Consume

Short videos typically last from 15 seconds to a minute. This makes them easier to consume on the go and more likely to be watched in full. This is important for businesses as it increases potential audience sizes dramatically.

Today’s smart and savvy businesses know the value of using video to engage with customers and build a more personal relationship, now it’s time to take the next step and make sure that you’re ready to have the conversations to convert viewers to customers.

Let’s explore how we can work together to improve your viewership conversion outcomes. Get in touch with our contextual conversation experts today.

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