If you’re looking for a way to improve customer service and sales, live chat options are a great way to do it. Here’s why people use live chat options.
Why do we use live chat? According to customer surveys regarding their preferences for communication channels and support methods, most people find live chat options to be more convenient than email, social media, and even phone support. Why is this so? With live chat support, you can get assistance quickly, easily, and conveniently.
There is no doubt that live chat is a convenient, fast, and effective way for your customers to speak to a customer service representative, but its benefits extend far beyond that. The ability to use live chat options to provide support can help your customers and help you gain a deeper understanding of your customers to inform future product decisions.
In this article, we will discuss the advantages of online chat and why people prefer to use live chat options.
Why Do People Use Live Chat Options?
Listed below are some reasons why people prefer to use live chat options:
- Customer Support Is Improved With Live Chat
Getting immediate answers to questions is the main reason customers prefer live chat.
When a customer has a question or problem they can’t solve, live chat allows them to get in touch with you instantly. Getting a response to an email is much more unpredictable than getting one from a support team.
Live chats tend to have higher customer satisfaction ratings compared to other support methods because of the immediate response time.
- Customers Can Build Rapport With Your Agents Through Live Chat
Agents can adjust their styles based on the tone and sentiment of a customer during an ongoing chat. In order to establish a friendly, helpful relationship, agents must mirror the customer’s style or adjust formality to match their own.
You can also showcase your agents’ personalities more authentically on messaging platforms than through traditional channels.
- Customer Acquisition and Onboarding Are Made Easier With Live Chat
Your website’s live chat function provides an excellent way for prospective and new customers to talk to you and get the confidence they need to use your product or make a purchase. According to Forrester Research, consumers who use live chat will convert more than 2.8 times more than those who don’t.
If you are available to help your customers, even if they don’t require immediate assistance, you build trust with them.
- Support Is Available 24/7 With Live Chat
If your business requires live chat support 24 hours a day, seven days a week, or at any other time, you can easily schedule it to be available to you.
You’ll have little reason for your customers to complain about not getting answers to their questions if you extend your instant availability to cover the whole day. In the event that your chat service is unavailable 24 hours a day, you can use self-service support features like a knowledge base full of information about your product.
In the absence of chat support, make sure your support documentation is easy and quick to access. When people are unable to find the information they need, they are perfectly willing to help themselves.
You can take care of your customers no matter what time of day they need assistance with your knowledge base or chat.
- Your Customers Will Experience Less Repetition With Live Chat
Nowadays, no one wants to spend a lot of time explaining the issue they are experiencing over and over again. According to market studies, 72% of customers expect support agents to know as much as possible about their product and support history without asking.
It is possible for agents to review the text provided by customers while also reviewing the other details they have access to when using quality live chat customer service software. It is possible that some of the information may include things such as a screenshot of the screen that the customer is currently viewing, as well as notes from previous customer support interactions.
As a customer, some of the more sophisticated chat tools allow agents to share their screens with them and even send links and screenshots to help the customer better understand a set of directions, which will make everything crystal clear to the customer during the chat session.
- Engaging Customers Through Live Chat Is More Effective
Live chat makes it easier for customers to interact with you. The growth will be fueled by customers switching from email/phone support to chat instead, but it will also be driven by those who discover chat and realize they can get help rather than give up.
A good impression is made with increased customer engagement, which gives customers a reason to stay. Include agent names and photos (if possible) in your chat tool to create a more inviting feel.
So, you’re now aware of why people prefer to use live chat support solutions. Live chat technology has become more and more popular among today’s customers. It’s not just preferred; it’s expected.
If you’re a business organization willing to integrate live chat support on your website or app, consider Skylink Cube from Temasys.
With Temasys’ Skylink Cube, one can integrate live chat support solutions on their website or application to provide their customers with efficient and effective customer support. One can opt for a free trial of Skylink’s cube today!