In the year 2022, video chat has become one of the most powerful marketing tools, and if you aren’t doing lead generation through video chat yet, you should be. Video chat is regarded as an effective means for generating leads by 86% of video marketers. When used in conjunction with your online lead generation strategy, video chat offers a number of benefits.
Here we will discuss them and provide you with the necessary information to generate leads through video chat.
What Is Lead Generation Through Video Chat?
The process of lead generation in marketing involves gathering information about potential clients who are interested in your business, product, or service.
Potential customers’ contact information is referred to as a lead. For instance, your website may have an email contact form that allows you to communicate with interested customers.
Video chat lead generation is the process of generating leads through the use of video chats. Lead generation through video chat is considered one of the best ways to generate leads.
Why Is Lead Generation Important?
Lead generation is a crucial part of growing a business if you want to succeed. You can reach out to consumers who have provided you with their contact information so that you may continue to market to them and, therefore, increase your conversion rates.
A consumer who is willing to share personal information with you, such as their email address or phone number, is one step closer to making a purchase.
How to Use Video Chat for Lead Generation?
With COVID-19, there has been a tectonic shift in consumers’ shopping habits online, changing the way they shop. In today’s world, everything is video-driven. There has also been a decline in the interest levels of customers. Their demands have increased.
Due to the wide range of choices available, consumers can easily switch from one brand to another and look for a company that can provide them with the support they require.
Thankfully, video chat support is a crucial step in counteracting this, and it is an extremely important step in offering choices and building relationships in the process. It helps to establish you as an industry leader and demonstrates to your customers that you are concerned about their needs.
For this reason, brands are increasingly doing lead generation through video chat and interacting with their customers to get their attention.
With the help of face-to-face video chat technology, brands are providing product demos, troubleshooting user issues collaboratively, and delivering a superior customer experience without the need for customers to be present in the store physically.
Benefits of Lead Generation Through Video Chat
To keep up with consumer demand, the manner we connect with customers has rapidly developed. Phone calls and emails were previously the key communication routes for contact centers.
Nowadays, clients seek omnichannel options and faster replies to their issues. In fact, 71% of customers anticipate businesses offering real-time digital support via a messaging platform.
In order to generate leads, trust is one of the most important factors to consider. The truth is that consumers are very cautious when it comes to sharing their personal information. The use of video chats between consumers and businesses has been proven to increase consumer trust. The trust factor is one of the most significant benefits of using video chats for generating online leads.
In addition to being a more engaging form of media, video chat is more interactive. In most cases, consumers prefer to learn about a product or service via video chat sessions rather than reading about it.
How to Use Video Chat for Lead Generation?
There are multiple ways to use video chat for lead generation. Let’s take a look at a few:
- Email Gates: When you offer valuable content via video chat, consider asking viewers for their email in order to access it. The subject matter expert provides them with education in exchange for collecting information.
- Share on Social Media: Using video chat can help you funnel visitors to your website or sign-up forms when your business is active on social media. Thanks to its reach, exposure, and shareability, you can reach a broad audience using social media.
In today’s world, live chat tools are no longer limited to the static blocks of texts used in the past. To provide a stellar user experience, you can integrate video capabilities into your websites. As a result, customers also save time and energy by being able to purchase products online without having to leave the comforts of their own homes with greater confidence and trust. Let’s take Skylink Cube as the lead generation example of live chat. Temasys’ Global Network Communication is what drives Skylink Cube, the best SDK for lead generation. It makes the live chat tool capable of deploying HD audio and video chat capabilities on your web-based platforms. It mimics the in-store customer service that customers these days expect brands to provide, even if they are not in the store, thus boosting lead generation.