Five WebRTC Predictions To Look Out For in 2017

Posted On February 9, 2017 by Chip Wilcox in Blog

The WebRTC industry is in an interesting spot. Right now, there’s no clear-cut industry leader among all of the different WebRTC providers on the market. There’s no single “champion” of the industry, but rather a large pool of companies all offering slightly different solutions. This begs the question: What are some WebRTC predictions to look out for?

Will an industry giant like Facebook, Microsoft or Oracle emerge as the new face of WebRTC? Or will it be a smaller embedded real-time communications provider that will catch fire in the coming months? It’s worth speculating about whether there is even room for a single leader in this space.

In the meantime, we can sit back and ruminate on the larger trends that are shaping the industry. With that in mind…

Here are five WebRTC predictions that you can expect to see in 2017

1. More analytics

It’s amazing to think that many businesses are still assigning customer service agents to live chat duty without providing any contextual information about where the customer has been, what they are interested in and how they have previously interacted with the company. For an agent in this situation, it’s like driving with a GPS system. Over the next year, expect to see a greater uptick in contextual analysis, as WebRTC combines with analytics to enhance customer service.

2. The merging of WebRTC and speech recognition

Right now, using a WebRTC system to connect with a representative for a real-time audio or video chat requires navigating a website, locating a live chat box and initiating a dialogue. This will soon change, as speech recognition systems will merge with WebRTC to provide voice-activated live chat assistance. This will be a game-changer for WebRTC, as it will provide a faster and more convenient way for customers to interact with company representatives.

3. Diverse integration

Word is quickly spreading that WebRTC can be used for more than just website assistance. Expect more developers to integrate WebRTC into devices like ATMs, emergency kiosks and automobile infotainment systems as part of the continued growth of IoT (the Internet of Things). Imagine, for instance, driving a connected car and the “check engine” light comes on. With a WebRTC-enabled system, a driver will be able to pull over and connect with a technician for face-to-face help.

4. A diminishing role for SIP

Over the past few years, SIP has been a top communications protocol for WebRTC. Now, many developers are turning to WebSockets and MQTT as preferred communications protocols. Over the next year, expect to see a diminishing role for SIP. Developers will turn to protocols that are easier to use and more effective.

5. Trickle down growth

Since the industry is currently lacking a major champion, awareness about WebRTC will probably start to speed up. The trickle-down effect causes managers to challenge more developers to learn how to use WebRTC and integrate it into their digital channels.

Do you have any WebRTC predictions to share? If so, be sure to let us know!

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